Award-winning programme supporting earlier presentation of cancer symptoms
Local data highlighted persistent inequalities in deaths from cancer between local neighbourhoods. In certain communities, people were presenting later with suspected cancer symptoms. Our challenge was to create a large-scale programme to help reduce cancer related deaths by encouraging more people – especially in disadvantaged areas – to visit their doctors earlier.
We developed a brand new model, which combined social marketing, community involvement and rapid improvement methodologies. We built community teams of local people and worked with them to gather insight across networks. This allowed us to segment and target audiences to develop appropriate interventions. The teams also established connections, acting as a “passport” into communities.
We developed a strong performance management framework using monthly report measures to demonstrate impact. We facilitated a multi-agency steering group to support the work and sustain changes. We offered a longer-term focus by providing social marketing training, sharing success and by engaging with local commissioning structures.