Encouraging social engagement and addressing health inequalities
This was a Neighbourhood Renewal Funded Programme to reduce health inequalities by improving the health and well being of older people in target high output areas.
The aims included increasing the numbers, variety, access to social networks and events for older people, increasing variety, access to and awareness of physical activity and improving access to an affordable healthy diet
We recruited and worked with teams of older people from five of the most disadvantaged neighbourhood areas. The teams took part in a capacity-building programme which mobilised them as local change agents and community champions. A huge variety of efforts followed, involving intergenerational work, testing social marketing approaches and strengthening community assets.
The programme has been mainstreamed within the local Care Trust and the work spread across the whole area.