Understanding the difference between advertising and marketing is important for any organisation. Which is most effective? How should each be approached? These are just some of the questions this short course is designed to address. Each course is tailored for the needs of the delegates and organisations but indicative content includes:
- Understanding the difference
- How to get the message across
- What methods work?
- Internal and External Marketing
- What constitutes ‘Marketing’
- The four P’s
- Identification of the ‘Market’
- The Ansoff Matrix
- The Principles of AIDA
The only entry requirements are an open mind and a willingness to learn.
English Language Requirements
The courses are presented in English. It will assist you to have written as well as language skills in English.
For further information complete the enquiry form or call 0151 486 6737.